How many laborious and painful presentations have you had to sit through, and how many tiresome presentations have you hosted? No matter how great a speaker you may be, chances are you’ve bored more than your fair share of audiences. Remember that people only retain 20% of what they hear, 30% of what they see, and 70% of what they hear and see.
I’m an existing customer and I’m your best customer. Make it worth my while and watch me turn into a loyal customer.
Growing your business should not solely focus on getting new clients. Getting your current customers to appreciate, value, and continue to use your products or services more often is just as important and provides surprising opportunities for increased revenue. So stop rewarding only new customers.
A brand is not your logo, a brand is a brand ambassador for your business and speaks on your behalf. It represents your company’s culture, image, reputation, and what it stands for. Your brand identity and your brand story are intimately connected. They are the emotional links and the lifeline between your company and your prospects.