A brand is not your logo, it is so much more. It is your company’s culture, reputation, what it stands for. Your brand identity and your brand story are intimately connected. They are the emotional links and the lifeline between your company and your prospects.
A brand kit it is a customized kit, designed to assure that your brand identity is consistent on your website and across all social platforms. If you run an online business, or use social media to promote your business online, your brand identity needs to be consistent across all your social media profiles. You will require banners, profile images, posts, stories and ads. All these have different formats and they should all be inline with your brand identity.
Designing an ad or a post in Facebook and slapping your logo on a picture won’t cut it. In order to keep your brand identity alive and make sure people recognize you, you need to have consistent branding. Here are some examples of a brand toolkit I designed for a client who is opening an online store specializing in high quality truffles and all natural truffle by products, such as condiments, oils and sauces.
The client is a truffle hunter, who lives with his hunting dogs, in Italy. He wants to distinguish his products and brand by making a connection with people who demand excellence and this means unadulterated products that are 100% natural. His product line is small, selective and top quality. In designing the elements, I took these factors into consideration. The choice of a brush stroke for the logo name was not a casual choice. The irregular symbol next to the logo has an organic feel, reminiscent of the irregular shape of truffles. The customized toolkit reflects the brand identity the client wishes to build and promote.
A brand toolkit can make all the difference. Whether you are a small or large business, the same rules apply when it comes to brand identity and consistency across all platforms. With a strong brand identity guideline and a brand toolkit you can boost communications and save yourself lots of time and grief.