A brand is not your logo, a brand is a brand ambassador for your business and speaks on your behalf. It represents your company’s culture, image, reputation, and what it stands for. Your brand identity and your brand story are intimately connected. They are the emotional links and the lifeline between your company and your prospects.
A brand kit is a customized kit, designed to assure that your brand identity is consistent across all social platforms. If you run an online business or use social media to promote your business online, your brand identity needs to be consistent across all your social media profiles. You will require banners, images, covers, features, posts, stories, and ads, and although social media platforms require different formats, your content should always be in line with your brand identity.
Designing an ad, or a post on Facebook and slapping your logo on a picture won’t cut it. In order to keep your brand identity alive and make sure people recognize you, you need to have consistent branding, which includes graphics, style, design, color palette, and fonts.
Below are some examples of a brand toolkit I designed for a client who is opening an online store specializing in high-quality truffles and all-natural truffle by-products, such as condiments, oils, and sauces.
The client is a truffle hunter, who lives with his hunting dogs, in Italy. He wants to distinguish his products and brand by making a connection with people who demand excellence and this means unadulterated products that are 100% natural.
His product line is small, selective, and top-quality. In designing the elements, I took these factors into consideration. The choice of colors and the brushstroke for the logo name were not casual choices. The irregular symbol next to the logo has an organic feel, reminiscent of the irregular shape of truffles. The customized toolkit reflects the brand identity the client wishes to build and promote.
A brand toolkit gives clients ready-made templates where images can be placed and this can make all the difference. Whether you are a small or large business, the same rules apply when it comes to brand identity and consistency across all platforms. Need help with your social network posts, covers, banners, and ads? A customized brand toolkit will boost communications and save you lots of time and grief. Contact me for a free consultation.