Humans are storytellers and since the dawn of man we have been looking for ways to communicate with one another and to communicate at a distance. It used to be carrier pigeons and smoke signals. In our digital based society we have SMS, emails, voicemails, apps and so on.  In a device dependent and  permanently connected digital landscape of business, video is bringing back the human spark.

In less than a year, the 2020 pandemic has ushered a new way of working. The remote work landscape keeps expanding. In this new new panorama, keeping people in your company connected and engaged is going to take more than Zoom, Skype, newsletters or Microsoft Teams.

You really need to stop boring your employees to death. Long drawn out, daily online meetings are not going to promote the sense of community necessary to keep an entire company on board, receptive and engaged.


Your employees are less likely to skip through a video than a newsletter or an email. Video strengthens employee engagement, your message has a better chance of actually being absorbed.  Any company initiative can benefit from a video. Video exponentially increases the chances of the message actually being effective.  

Whether it is a video to encourage & motivate your employees to recycle or a video to let your employees know what the company is doing to promote environmental sustainability, the new gym or special company events, the viewers will be engaged and the message will be received. Video can assist in creating a sense of community, promoting company culture, best practices and missions. 


Remote work is a global trend– not just among employees, but also for many companies as a result of repeated lockdowns, due to Covid. Doing away with traditional office life has positive as well as negative consequences. 

Removing a fixed workspace also means getting rid of an established community, lunch partners and friends.  For managers it may prove more difficult to observe and evaluate their employees. There is the question of how much of a connection remote workers can form with their company if they only know their colleagues via group chats or Skype and have only seen the headquarters in photos. 

Video communicates more than chatrooms, phone calls, emails, and they help alleviate the alienation that remote workers can often feel. The advantages of Remote work are clear, however, the social factor should not be underestimated. Employees need to be involved in and connected to the company and video can do this.

Published by Maddalena Di Gregorio

“I kept always two books in my pocket, one to read, one to write in” Robert L. Stevenson


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